Multi-Grammy award-winning rapper Nelly is breaking into the adult beverage industry with his spirit brand, MoShine. The “Country Grammar” chart-topper joins artist-turned-mogul like Sean “Diddy” Combs, Shawn “Jay-Z” Carter, and Curtis “50 Cent” Jackson.
Announced via a news release, the spirit, which is a triple-distilled moonshine, promises to blend two of his worlds: Hip-Hop and Country music. The name for the brand nods at his home state of Missouri’s abbreviation, MO. “I’m taking a country tradition and mixing it up for everyone to enjoy,” the rapper says about the venture.