Rappers are well acquainted with the celeb-endorsed booze world—prominent examples include Jay-Z and Dusse; Diddy and DeLeon Tequila; Drake and Virginia Black; and A$AP Rocky with Mercer + Prince. And now early-aughts hip-hop superstar and Air Force 1 aficionado Nelly has put down the pimp juice and entered the field with a new “moonshine” brand called MoShine.
Of course, it’s not really moonshine if it’s legal, but that is the term frequently used for un-aged whiskey brands. MoShine is not produced in St. Louis or anywhere in Nelly’s home state of Missouri; instead, it’s made in North Carolina at Piedmont Distillers, the distillery behind brands such as the Clover Whiskey and Method + Standard Vodka. Nelly’s offering is a triple-distilled corn spirit that comes in two flavors, peach and passionfruit.
