American rapper Nelly has entered the spirits industry with the launch of a moonshine brand, called MoShine.
Cornell Iral Haynes Jr, known professionally as Nelly, has created the MoShine brand.
The brand name pays homage to the rapper’s hometown of St Louis in Missouri (MO), in the US. It was also inspired by Nelly’s love of hip-hop and country music.
It was created in partnership with North Carolina-based Piedmont Distillers, described as one of the world’s oldest legal moonshine producers.
“I’m taking a country tradition and mixing it up for everyone to enjoy,” said Nelly, known for hits such as Hot in Herre.